Although the term “trademark” is often used to refer to both trademarks and service marks, the two marks serve different purposes. A trademark is used to identify goods made or sold. A service mark is used to identify services rendered. Vermont does not register service marks. Under Vermont law,(9 V.S.A. Ch. 71) a trademark cannot be used for services. The proprietary name of a rendered service may be protected by registering the name as a trade name (DBA).